{"id":11018,"date":"2022-05-12T17:05:09","date_gmt":"2022-05-12T15:05:09","guid":{"rendered":"https:\/\/www.lumen-care.com\/?page_id=11018"},"modified":"2024-02-20T16:03:21","modified_gmt":"2024-02-20T15:03:21","slug":"training-in-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.lumen-care.com\/en\/training-catalogue\/training-in-digital-marketing\/","title":{"rendered":"Digital marketing training"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11018\" class=\"elementor elementor-11018\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e97a836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e97a836\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70793bf8\" data-id=\"70793bf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8552f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8552f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71289ec\" data-id=\"71289ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1792e82 elementor-widget elementor-widget-text-editor\" data-id=\"1792e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Professional Social Networks\" pathway<\/strong><\/p><p><strong><em>Compliant with title RS6240 \"Managing a company's digital communications via social networks<\/em><\/strong><\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Learning objectives<\/strong><\/p><p>At the end of the course, trainees will be able to :<\/p><ul><li>Use the right social networks according to your objectives and target audience, exploiting all their features to ensure the success of your company's social media strategy,<\/li><li>Create visuals adapted to the criteria of the social network chosen for their distribution by integrating inclusive solutions, in order to create optimal content to increase the visibility of the company accessible to all,<\/li><li>Develop a social media plan by creating an editorial line based on different publication themes in order to meet the demands of the social network community,<\/li><li>Create professional publications and content by adapting the distribution format, the visuals and writing the wording in order to maintain the company's visibility on social networks,<\/li><li>Optimise the management of your Facebook and Instagram business pages using the 0 \"Meta Business Suite\" tool to improve the efficiency of your communication on social networks,<\/li><li>Manage the professional social account by moderating exchanges, comments and messages in order to effectively manage the company's e-reputation,<\/li><li>Create a sponsored campaign by defining its objective, the target audience and the message to be conveyed in order to improve the campaign's results.<\/li><\/ul><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Target audience<\/strong><\/p><p>Anyone currently in a job or with a professional project requiring them to communicate via social networks.<\/p><p>\u00a0<\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Prerequisites<\/strong><\/p><p>Technical level: Basic computer skills<br \/>Equipment: broadband internet access, computer with webcam and microphone for individual sessions<\/p><p>\u00a0<\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Course duration<\/strong><\/p><ul><li>25 hours of e-learning<\/li><li>5 hours of individual support<\/li><\/ul><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Deadlines and access procedures<\/strong><br \/>Immediate and unlimited access<\/p><p>\u00a0<\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Teaching resources<br \/><\/strong><\/p><ul><li>Unlimited access to an e-learning platform<\/li><li>Course materials to download<\/li><li>Quiz<\/li><li>Exercises<\/li><li>Individual interviews on zoom<\/li><\/ul><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Expected training outcomes<\/strong><\/p><p>This course prepares you for the \"Managing digital communication\" certification.<br \/>of a company via social networks\". Title registered with the<br \/>specific N\u00b0RS6240 by ALLOKOM ; valid until 25\/01\/2026<\/p><p><a href=\"https:\/\/www.francecompetences.fr\/recherche\/rs\/6240\/\" target=\"_blank\" rel=\"noopener\">www.francecompetences.fr\/recherche\/rs\/6240<\/a><br \/><a href=\"http:\/\/www.allokom.fr\" target=\"_blank\" rel=\"noopener\">www.allokom.fr<\/a><\/p><p>\u00a0<\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Assessment method<\/strong><\/p><p>Assessment during the course will be continuous, combining practical exercises to be carried out directly on the trainee's social networks. These methods are designed to measure the trainee's understanding and ability to apply the knowledge acquired and adjust it in real time.<\/p><p><strong>Mandatory certification examination under RS No. 6240 :<br \/><\/strong>No later than 2 months after the course, you will be invited by a panel of examiners consisting of 2 digital communications experts to present your work and quiz you on the 7 skills inherent in the course.<\/p><p>\u00a0<\/p><p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Accessibility for people with disabilities<\/strong><\/p><p>This course is accessible to people with disabilities.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5791d65 elementor-widget elementor-widget-text-editor\" data-id=\"5791d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: #00aae7; font-family: Lato, sans-serif; font-size: 1.6em;\">Performance indicators (2023) :<\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edc5b41 elementor-widget elementor-widget-text-editor\" data-id=\"edc5b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"a088c19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><div><ul><li>Number of learners: 17<\/li><li>Drop-out rate: 12 %<\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57f9972\" data-id=\"57f9972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96f3e2d elementor-widget elementor-widget-text-editor\" data-id=\"96f3e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>Updated: 19\/01\/2023<br \/><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3654d5 elementor-nav-menu__align-end elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"b3654d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas 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menu-item-type-post_type menu-item-object-page menu-item-11097\"><a href=\"https:\/\/www.lumen-care.com\/en\/training-catalogue\/digital-marketing-rates\/\" class=\"elementor-item\">Calendar and prices<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Toggle menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-b3654d5\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11095\"><a href=\"https:\/\/www.lumen-care.com\/en\/training-catalogue\/training-in-digital-marketing\/\" class=\"elementor-item\" tabindex=\"-1\">For whom and why?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11096\"><a href=\"https:\/\/www.lumen-care.com\/en\/training-catalogue\/digital-marketing-programme\/\" class=\"elementor-item\" tabindex=\"-1\">Programme<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11097\"><a href=\"https:\/\/www.lumen-care.com\/en\/training-catalogue\/digital-marketing-rates\/\" class=\"elementor-item\" tabindex=\"-1\">Calendar and prices<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e54dbf elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e54dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appt.link\/lumen-care-laboratory\/rdv-information\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Professional Social Networks\" course complies with Title RS6240 \"Managing a company's digital communications via social networks Educational aim At the end of the course, the trainee will be able to : Use the right social networks according to the defined objectives and target, exploiting all their functionalities to enable 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