{"id":11035,"date":"2022-05-12T17:50:15","date_gmt":"2022-05-12T15:50:15","guid":{"rendered":"https:\/\/www.lumen-care.com\/?page_id=11035"},"modified":"2024-02-14T16:23:07","modified_gmt":"2024-02-14T15:23:07","slug":"digital-marketing-programme","status":"publish","type":"page","link":"https:\/\/www.lumen-care.com\/en\/training-catalogue\/digital-marketing-programme\/","title":{"rendered":"Programme - Digital marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11035\" class=\"elementor elementor-11035\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e97a836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e97a836\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70793bf8\" data-id=\"70793bf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8552f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8552f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71289ec\" data-id=\"71289ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad365f elementor-widget elementor-widget-text-editor\" data-id=\"0ad365f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #00aae7;\"><b>Detailed programme of the 25-hour e-learning module :<br \/><\/b><\/h2><p>\u00a0<\/p><h2>1- DEFINING A DIGITAL STRATEGY FOR EFFECTIVE USE OF SOCIAL NETWORKS<\/h2><ul><li>Understanding digital marketing with a diagram<\/li><li>Digital funnel marketing<\/li><li>Creating your social media strategy<\/li><li>Creating your digital marketing strategy - 2<\/li><li>Digital marketing strategy<\/li><li>Marketing action plan template<\/li><li>Customer journey mapping model<\/li><li>Mapping the customer journey to better understand users<\/li><li>Case study - implement your own digital marketing strategy<\/li><\/ul><p>\u00a0<\/p><h2>2- DISCOVER SOCIAL NETWORKS IN PROFESSIONAL MODE<\/h2><ul><li>Introduction and key figures<\/li><li>The place of social networks in the digital marketing funnel<\/li><li>The 5 handshakes theory<\/li><li>Social selling: selling through social networks<\/li><li>Social selling barometer<\/li><li>Hubspot 2022 social media trends<\/li><li>Focus: LinkedIn, the leading B2B social network<\/li><li>Automate your actions on LinkedIn with Walaaxy<\/li><li>Focus: Instagram and vertical videos (reels) with Capcut<\/li><li>Using Canva to create content for social networks<\/li><li>Understand Meta Business and programme your content to save time<\/li><li>Discover the features of Meta Business Suite<\/li><li>Make your first adverts with Meta Ads<\/li><li>Influencers and brand partnerships<\/li><li>Measure your performance on social networks<\/li><li>Free reporting table template<\/li><li>Quiz - reporting<\/li><li>Case study : CRRSP<\/li><li>Case study : The North Face Clermont-Ferrand<\/li><li>Case study: Flochon patisserie in Lyon<\/li><li>Case study: L'Affinerie second-hand clothing shop in Clermont-Ferrand<\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><h2>3- WRITE CONTENT THAT IS OPTIMISED FOR SOCIAL NETWORKS<\/h2><ul><li>Creating an editorial strategy to develop a strong brand<\/li><li>Editorial strategy model<\/li><li>Quiz - editorial strategy<\/li><li>Copywriting: writing to convince and to sell<\/li><li>Copywriting - Presentation<\/li><li>Le guide du copywriting - Book<\/li><li>Quiz - copywriting<\/li><li>Web and social networks: editorial content you need to know<\/li><li>Editorial content - Presentation<\/li><li>Quiz - writing content optimised for social networks<\/li><li>Organise your content production and distribution using an editorial schedule<\/li><li>Quiz - editorial planning<\/li><li>Your free editorial planning template<\/li><li>Free Hubspot certification<\/li><\/ul><p>\u00a0<\/p><h2>4- LEADING AND MODERATING DAILY EXCHANGES ON SOCIAL NETWORKS - THE DAY-TO-DAY TASKS OF THE PERSON IN CHARGE OF SOCIAL NETWORKS\" :<\/h2><ul><li>E-reputation monitoring and management<\/li><li>Moderating and moderating a page<\/li><li>Automate messaging<\/li><li>Google My Business<\/li><li>FB and Instagram Stories<\/li><li>X (ex-Twitter)`<\/li><\/ul><p>\u00a0<\/p><h2>5- THE EMAIL CHANNEL TO GO FURTHER<\/h2><ul><li>Email: a pillar of e-commerce and web marketing<\/li><li>Radicati emails report<\/li><li>The different types of email and associated KPIs<\/li><li>Email KPIs by sector<\/li><li>Organise your email distribution, discover cold mailing<\/li><li>Discover MailerLite: a simple, free tool for sending your emails<\/li><li>RGPD: the European legal framework for data protection<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f847f8\" data-id=\"4f847f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4317631 elementor-widget elementor-widget-text-editor\" data-id=\"4317631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>Updated: 19\/01\/2023<br \/><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d6a76 elementor-nav-menu__align-end elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"75d6a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i 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