Detailed programme of the 25-hour e-learning module :

1- DEFINING A DIGITAL STRATEGY FOR EFFECTIVE USE OF SOCIAL NETWORKS

• Understanding digital marketing with a diagram
• Digital funnel marketing
• Creating your social media strategy
• Creating your digital marketing strategy - 2
• Digital marketing strategy
• Marketing action plan template
• Customer journey mapping model
• Mapping the customer journey to better understand users
• Case study - implement your own digital marketing strategy

2- DISCOVER SOCIAL NETWORKS IN PROFESSIONAL MODE

• Introduction and key figures
• The place of social networks in the digital marketing funnel
• The 5 handshakes theory
• Social selling: selling through social networks
• Social selling barometer
• Hubspot 2022 social media trends
• Focus: LinkedIn, the leading B2B social network
• Automate your actions on LinkedIn with Walaaxy
• Focus: Instagram and vertical videos (reels) with Capcut
• Using Canva to create content for social networks
• Understand Meta Business and programme your content to save time
• Discover the features of Meta Business Suite
• Make your first adverts with Meta Ads
• Influencers and brand partnerships
• Measure your performance on social networks
• Free reporting table template
• Quiz - reporting
• Case study : CRRSP
• Case study : The North Face Clermont-Ferrand
• Case study: Flochon patisserie in Lyon
• Case study: L'Affinerie second-hand clothing shop in Clermont-Ferrand

3- WRITE CONTENT THAT IS OPTIMISED FOR SOCIAL NETWORKS

• Creating an editorial strategy to develop a strong brand
• Editorial strategy model
• Quiz - editorial strategy
• Copywriting: writing to convince and to sell
• Copywriting - Presentation
• Le guide du copywriting - Book
• Quiz - copywriting
• Web and social networks: editorial content you need to know
• Editorial content - Presentation
• Quiz - writing content optimised for social networks
• Organise your content production and distribution using an editorial schedule
• Quiz - editorial planning
• Your free editorial planning template
• Free Hubspot certification

4- LEADING AND MODERATING DAILY EXCHANGES ON SOCIAL NETWORKS - THE DAY-TO-DAY TASKS OF THE PERSON IN CHARGE OF SOCIAL NETWORKS" :

• E-reputation monitoring and management
• Moderating and moderating a page
• Automate messaging
• Google My Business
• FB and Instagram Stories
• X (ex-Twitter)`

5- THE EMAIL CHANNEL TO GO FURTHER

• Email: a pillar of e-commerce and web marketing
• Radicati emails report
• The different types of email and associated KPIs
• Email KPIs by sector
• Organise your email distribution, discover cold mailing
• Discover MailerLite: a simple, free tool for sending your emails
• RGPD: the European legal framework for data protection