Professional Social Networks" pathway

Compliant with title RS6240 "Managing a company's digital communications via social networks

Learning objectives

At the end of the course, trainees will be able to :

• Use the right social networks according to your objectives and target audience, exploiting all their features to ensure the success of your company's social media strategy,
• Create visuals adapted to the criteria of the social network chosen for their distribution by integrating inclusive solutions, in order to create optimal content to increase the visibility of the company accessible to all,
• Develop a social media plan by creating an editorial line based on different publication themes in order to meet the demands of the social network community,
• Create professional publications and content by adapting the distribution format, the visuals and writing the wording in order to maintain the company's visibility on social networks,
• Optimise the management of your Facebook and Instagram business pages using the 0 "Meta Business Suite" tool to improve the efficiency of your communication on social networks,
• Manage the professional social account by moderating exchanges, comments and messages in order to effectively manage the company's e-reputation,
• Create a sponsored campaign by defining its objective, the target audience and the message to be conveyed in order to improve the campaign's results.

Target audience

Anyone currently in a job or with a professional project requiring them to communicate via social networks.

Prerequisites

Technical level: Basic computer skills
Equipment: broadband internet access, computer with webcam and microphone for individual sessions

Course duration

• 25 hours of e-learning
• 5 hours of individual support

Deadlines and access procedures
Immediate and unlimited access

Teaching resources

• Unlimited access to an e-learning platform
• Course materials to download
• Quiz
• Exercises
• Individual interviews on zoom

Expected training outcomes

This course prepares you for the "Managing digital communication" certification.
of a company via social networks". Title registered with the
specific N°RS6240 by ALLOKOM ; valid until 25/01/2026

www.francecompetences.fr/recherche/rs/6240
www.allokom.fr

Assessment method

Assessment during the course will be continuous, combining practical exercises to be carried out directly on the trainee's social networks. These methods are designed to measure the trainee's understanding and ability to apply the knowledge acquired and adjust it in real time.

Mandatory certification examination under RS No. 6240 :
No later than 2 months after the course, you will be invited by a panel of examiners consisting of 2 digital communications experts to present your work and quiz you on the 7 skills inherent in the course.

Accessibility for people with disabilities

This course is accessible to people with disabilities.